How do you build trust in pharmaceutical marketing? Through what you say, not by how loud you shout.
Artificial Intelligence is invading all areas of healthcare. Is it our saviour or our nemesis?
A study in The Lancet has killed the myth that moderate alcohol consumption can be good for your heart
Yikes. It’s coming up to that time of the year. Love it for the idea at the heart of it (ba..doom..tish!) or hate it for the pervasive commercial madness surrounding it, it’s on its way and it’s not planning on being coy about it.
Ill informed patients make poor health decisions
If the goal of branding is to be different, why do so many pharma brand ads look the same?
The latest jargon to appear in almost all clinical trials communications is “patient-centric” – but what does it actually mean and how do we achieve it?
How do you appeal to people who are too tired to care?
Write your own future at Life
The medical role of rollercoasters, cannibalism, stamp collecting and spit & polish were all celebrated in the 2018 Ig Nobel Awards
It's time to lift the lid on the toilet, and put poo front of mind
When you give a presentation, is your audience focusing on you, your slides, or their smartphones?
GDPR is an opportunity for marketers to rekindle flagging relationships... and for consumers to give unsolicited contacts the big E.
The NHS may be lying in the gutter, but its eyes on the stars
When we think there's a rat in our kitchen...problems can ensue.
People respond to storytelling, especially when you keep it real