In a world that frowns on stereotypes as being discriminatory, how can marketers segment successfully and meaningfully?
The rise in bacterial resistance means that antibiotic armageddon is almost upon us, warns the Chief Medical Officer. How can we convince people to do what's best for them?
From darkest Finland, a tech innovation to light up your life
Has mankind outsmarted its age-old enemies? A new book argues that it has.
Can a finger prick or urine sample at home help patients keep on top of their health?
An unlikely treaty between global pharma and native Americans
The recent spat between Jeremy Hunt and Stephen Hawking proves that you should choose your battles carefully
To truly understand another person, it isn't enough to stand in their shoes. You also have to feel their blisters.
In a test case yesterday, a judge said yes to N2O
To get the best out of your GP, you must learn to be a better patient
The new Life Sciences Industrial Strategy could be a lifeline for the NHS
Communicating through stories can make your brand messages more meaningful, memorable and persuasive
The recent cyber attack on the NHS showed the danger of not investing in technology. But the right kind of technology could save it.
Are we on the verge of immortality? Probably not, but here's to dreaming...
When you are competing with similar products, you need to find a point of difference that is valued by your customers
Why do advertisers get it so wrong when they are trying to be authentic?