Communicating through stories can make your brand messages more meaningful, memorable and persuasive
The recent cyber attack on the NHS showed the danger of not investing in technology. But the right kind of technology could save it.
Are we on the verge of immortality? Probably not, but here's to dreaming...
When you are competing with similar products, you need to find a point of difference that is valued by your customers
Why do advertisers get it so wrong when they are trying to be authentic?
Our copywriter at Life has partnered up with Drive Forward, a charity working with young people coming out of care, to run a mindfulness-based stress reduction course and encourage positive change for good.
How does the NHS compare to other European healthcare systems? And how can we make it better?
Could you live without as much meat or fish in your diet? Our New Year's blog discusses why that might be the best resolution you could make this year.
2016 has been an annus horribilis for many people. Where did it all go wrong? And how do we start to put things right?
What does it take to create a powerful global brand?
We take a look at the Good, the Bad and the Ugly of this year's lineup of Christmas ads.
The average GP appointment lasts just 10 minutes - but for time-poor patients a 'quick and dirty' consultation may be precisely what they want.
Globalisation has been with us for centuries, but the balance of power is shifting
New evidence suggests that Hitler was a junkie and many of his troops were on speed
With the ever so slightly terrifying US presidential elections looming, many Americans will be trying to weigh up their chances of having decent and affordable healthcare under either candidate.
Life has obtained a sneak preview of Theresa May's draft letter to the EU triggering Article 50. (We can't vouch for its authenticity.)