It takes vision to identify and resolve unmet medical needs.
Idis Global Access - now part of the Clinigen Group - specialises in providing access to unlicensed or hard-to-source medicines for pharmacists and physicians around the world.
Our vision for Idis GA was a global campaign that covered the differing perspectives of physicians, pharmacists and patients. It used extreme close-ups of eyes to depict the fact that their customers have to focus on two worlds at once.
Our objective was a campaign that made people look twice - and invited them to take a closer look at Idis.