Life Healthcare Communications
Life is an award-winning integrated creative healthcare communications agency based in Windsor. We specialise in advertising solutions tailored for the Medical Industry
PM Society gold award winner
Proud member of the Indigenus network.
Put it to the test
We’re really excited to let you know that we’ve just launched a consumer campaign in Glasgow for CoaguChek® XS. Tactics include a TV ad, press ads, patient materials and an HCP press pack. The campaign aims to help patients on long-term warfarin experience greater independence and freedom when self-monitoring with CoaguChek® XS.
Last week Life took part in the WWF “Wear it Wild” day to raise funds for endangered species. This involved everyone dressing as their favourite animal – we had several tigers, as well as a Cat (Hampton), an Ally (Hamilton) and a Dragon (Ben). Top prize went to Jason for his leopard-skin onesie. Disturbing.
Life and Indigenus shortlisted for Creative Floor Awards
Three Life campaigns have reached the finals of the Creative Floor awards, which recognise “the best healthcare creative in the world”. The Indigenus network we belong to is also up for three awards. The awards ceremony takes place in London on 2nd July. We’re up for it – how about you?
Plus ca change
At the Indigenus global network meeting in Paris, pharma industry insiders shared some vital insights into the way their role is changing. It’s no longer about marketing strategy and brand campaigns; it’s about using creativity to solve a wide range of business problems. That means our role as an agency is changing too - we need the flexibility and imagination to respond to these challenges.
Paging Doctor Millennial
A new generation of doctors is entering medical practice. How do their beliefs and behaviour affect the way we communicate with them? Paging Dr. Millennial is a dynamic session that will discuss the key characteristics and trends of Millennial doctors and how these intersect with the technological innovations in healthcare. It will be hosted by Mariana Sanchez from Indigenus and Lucien Engelen from Radboud University at the Lions Health awards in Cannes on June 19. #millennialdoctors. (If you miss it, contact firstname.lastname@example.org)
Roll out the red carpet. The new Life showreel is coming to a screen near you. The release of our hotly anticipated showreel began with an exclusive premiere and launch party chez Maison d’Hernes. Now the 2015 Life showreel is on general release, you can view it here
We are pleased to announce our recent pitch win for Idexx Laboratories – the global market leader in diagnostics and information technology solutions for animal health. We look forward to creating magic together. Woof woof!
Independent minds come together
A conceptual workshop was a great reason for the crème de la crème of Indigeni Creatives to get together. The brief – a launch campaign for an analgesic – got all of our creative juices flowing. The workshop was a fantastic way to engage with our Indigeni brethren and see how different Creatives, from different countries, tackle the conceptual process.
Wake up to good heart health
We’ve recently completed a direct-to-consumer campaign in the North West for Dualtis – a high strength omega-3 treatment. The campaign raised awareness amongst patients about the benefits of taking omega-3 therapy post MI. The campaign included a 30 second TV commercial, a radio commercial, print advertising and a range of support materials for patients and pharmacists.
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