Life on the road: ESMO 2024

Last week, Laura, from our client services team, had the privilege of attending the 2024 European Society for Medical Oncology (ESMO) Congress, held in sunny Barcelona.

Bringing together healthcare professionals and scientists from across the globe, ESMO is one of the most noteworthy events on the congress calendar, providing a platform to share the latest oncology research and therapeutic advancements, which will hopefully improve patient outcomes in the future.

Over the last few months, our team has been working hard on producing eye-catching informational assets (digital and print) for one of our key pharmaceutical clients who were exhibiting at ESMO. We were delighted when our client invited us to support them at their company exhibition stand.

Our role was to assist and support with the stand setup to ensure that materials aligned with the brand campaign. To achieve this, we worked closely with the stand builders, ESMO personnel, and other relevant sources. By building these close relationships directly on-site, we were able to pro-actively tackle any unforeseen challenges quickly, which not only helped to avoid any potential last-minute risks to our clients, but ultimately improved the final impact of the stand. We continually updated our clients on the progress of the stand, which provided them with peace of mind before they arrived and during the exhibition sign-off.

At Life, we believe in the importance of fostering strong collaborative relationships that enable us to deliver high quality services. By working directly on-site, we were able to further build our longstanding partnership with our client and their vendors, which will no doubt, be beneficial in future congresses. It was a pleasure seeing first-hand the entire setup come together perfectly before the congress opened, and we look forward to working in this way for upcoming events.

Could Life support your brand at an upcoming congress? Please get in touch.