Omacor
Abbott
Triglycerides campaign for HCPs
How can you find inspiration when you've worked on a brand for over 7 years?
Life has been promoting Omacor® since the noughties, but we've still found something fresh to say about this specialised omega-3 for 2011.
Life created the "Hidden Dangers" campaign for Abbott, to promote Omacor's use in controlling triglycerides in people with diabetes. A full range of sales materials, direct mail and exhibition materials were devised.
Our photographer was slightly surprised to be sent a hand grenade and a sheet of latex and a middle-aged male model, but all became clear - eventually.
