NovoSeven®
Novo Nordisk
Acquired haemophilia campaign
Shock tactics show the need for speed
Life was briefed with the dual tasks of promoting recognition and diagnosis of the rare, emergency condition, acquired haemophilia (AH), and positioning NovoSeven® as the treatment of choice.
We turned it inside out – the brief and the body – and created a visceral campaign designed for maximum impact.
Life designed and wrote the full UK campaign, spearheaded by an e-detail for tablet PC and supported by the full complement of other sales materials.
Information regarding prescription-only medicines is intended for people involved in pharmaceutical marketing only.
