Advance your passion
Baxter
Patient campaign
As the inspiring entries proved, haemophilia wouldn't hold back Baxter's young patients from realising a dream!
On World Haemophilia Day 2009, Life launched Advance Your Passion - a combined marketing and PR initiative to demonstrate Baxter's patient focus behind its blood component therapy and haemophilia care.
The grant programme offered haemophilia patients aged 4-18 a chance to make a burning ambition come true, with top prizes of £1,500 available for the most inspiring applications. The campaign was supported with a dedicated website, HCP communications, centre posters and patient leaflets.
