Adenuric®
A. Menarini
Consumer awareness campaign
Unlike England, 40 years of hurt motivated Life to win on the pitch.
Life won a four-way pitch for A. Menarini Pharma UK to launch Adenuric®, the first new xanthine oxidase inhibitor therapy for gout since 1966.
Our striking, revolutionary campaign features bold graphic gouty feet. It also challenges GP behaviour, with the call to "Stamp out Gout" as with correct management gout is a potentially curable disease. Incredibly, all materials were devised, designed, MHRA checked and delivered by Life within four months (including Christmas!).
Due to a lack of good information on gout on the internet, a comprehensive educational gout website with separate sections for consumers and healthcare professionals was designed and written by Life: stampoutgout.co.uk
Information regarding prescription-only medicines is intended for people involved in pharmaceutical marketing only.
