Abstral^®

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ProStrakan

"I can" promotional campaign

We're breaking through cancer pain

Here at Life, we believe that while managing breakthrough cancer pain can be many things – it needn't be confusing. That's why we created the "I can" campaign for ProStrakan, to educate and empower both patients and physicians.

Breakthrough cancer pain is an all-too-often under-diagnosed and under-treated condition. Life created an emotive campaign based on a series of patient-centric visuals with a simple premise – to educate the cancer pain community to the impact and burden of breakthrough cancer pain, explain why Abstral is well suited to treating it, and change the "I can't" to an "I can".

Among the most recent additions to the campaign is the new website for healthcare professionals – abstral.co.uk

Information regarding prescription-only medicines is intended for people involved in pharmaceutical marketing only.