The launch of the first new treatment for gout in over 40 years was something worth shouting about, to both HCPs and patients. Especially as there are so many myths and misconceptions about gout
So we created a multi-channel campaign, to inform doctors about the clinical evidence, and educate the public about gout and encourage them to get their uric acid levels measured.
The campaign gained multiple awards, and a significant increase in GP visits for gout and uric acid testing.