Our client, Nutricia, has an extensive portfolio of oral nutritional supplements (ONS). Nutricia challenged us to develop a creative campaign that would resonate with their customers, dietitians, and encourage them to choose and prescribe supplements from their ONS range. Nutricia’s range of nutritional supplements can help support a patient’s medical recovery and is integral to the continuum of care.
What do patients love doing? What could they get back to with the help of Nutricia’s ONS range? We used a range of everyday objects, which represented activities that Nutricia’s supplements could help patients get back to, and wrapped these in distinctive, range-printed paper.