What is Life?

Life is a creative communications agency dedicated to the healthcare industry. Our aim is to apply the ideals of consumer advertising to healthcare communications. Our goal is to produce compelling ideas that inspire healthcare professionals to improve the lives of their patients.

What's new about Life?

You may have noticed that we have a new company identity. Our new logo signals a fresh outlook and a new beginning for the agency. It also symbolises new growth and the expansion of our digital capabilities.

Watch our website grow

We are building a new website to reflect our new identity. We're starting with a simple functional site but it will grow bigger and better with time. Check back in a week or so to see how things are progressing.

Healthcare advertising isn't rocket science.
But it should start with a spark and end with a bang.

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Here is how Life approaches a new campaign.

There are 3 stages to the creative process:

Analysis
  • Understand the product
  • Understand the customer
  • Understand the challenge
Insight
  • Identify a "hidden truth" about the brand
  • Devise a Unique Value Proposition
  • Ensure that this truly differentiates the brand
Imagination
  • Define the Brand Promise
  • Develop a persuasive creative solution
  • Convert this into a compelling narrative

So at the start of every campaign we ask 3 questions. What are the issues? What's the big idea? What's the story?

Healthcare professionals are ordinary human beings like the rest of us, and they respond to the same emotional appeals. But because they have to justify their choices with objective evidence, we need to engage their rational instincts too.

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Advertising is an irritation – an interruption of everyday life. So to win someone's attention we have to earn the right to interrupt them, by rewarding them with valuable information or an amusing or entertaining message.

Effective brands behave like "memes" – infectious, transmissible units of information. They invade us like viruses, and if really infectious and memorable we transmit them to other people.

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We're proud of our work,
but not precious about it. We believe good work should draw attention to the brand, not the agency. And we think the most important judges of our work are not advertising agencies, nor clients, but the customers who select or consume the brand.