PM - Advertising and branding | - Grabbing attention is the key to effective advertising, but knowing how to have impact on your audience needs a lot of thought and plenty of creativity.

PM - article - Against all the odds | - Few people relish interpreting

PM - article - Curious case of dogma | - Branding is not what happens on the page, but what goes on in the minds of customers.

PM - article - Is it Love at first sight? | - First impressions will .

Holistic Branding - article 3 | Consumer brand wagon, the most effective way to a doctor's heart is through intelligent communication.

Holistic Branding - article 2 | Keeping it simple, evidence suggests that people do not rigorously analyse information in ads.

Holistic Branding - article 1 | The Power of the mind, the parallels between branding and viruses run deeper than you may think.

PM Ad lib | July 2004

Advertising's unoriginal sin | The advertising industry prides itself on being creative, but does this include being original?

The future of detailing| A GP’s view examining a less traditional way for pharma companies to communicate with GPs.

What clients want | Advertising agencies and pharma clients need to be in tune with one another, but are they singing from the same songsheet?

The Seven Sins of Advertising | How to Murder an ad in seven easy steps...